Business is about people - which makes business networking essential. Today, business networking means meeting people in-person and online.
Here are some benefits of business networking:
- Before going to any business meeting, you can take a quick look on FaceBook or LinkedIn to find out a bit about the person you will be meeting.
- You can expand your network of referrals and acquaintances which will lead to more sales leads
- You can regularly connect with your customers - keeping you at the "top of their mind".
- People are visiting online networking sites more than any other place on the Internet. It is no longer sufficient for a business to just have a website; they must be visible on social media sites.
- At the same time: meeting people face to face is always the best. Consider joining chambers of commerce, trade associations, or other organizations.
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